九色视频 鈥 Preston Automotive Group has acquired the Wet Dog Car Wash in Easton, with settlement completed on June 1. The acquisition marks Preston Automotive Group鈥檚 expansion into the car wash industry and the beginning of a complete transformation of the longtime community staple.
鈥淭he Preston Automotive Group family is honored and humbled to carry the baton forward. Our goal is simple: build on what made this place special while investing in its future for the customers and communities we serve,鈥 said Dave Wilson Sr.
The former Wet Dog facility will undergo an extensive renovation, including a full exterior and interior redesign, upgraded customer waiting areas and the installation of state-of-the-art tunnel equipment designed to deliver an elevated customer experience.
As part of the transformation, the business will officially be rebranded as HOP IN Car Wash.
At first glance, the new name reflects a fun and inviting car wash experience. However, the branding carries a much deeper meaning. Incorporated into the logo is the hidden message
鈥淗OPe INs,鈥 tying directly to the HOPEINS Foundation, which the Wilson family renamed last year in honor of Carson Bauer Wilson.
A portion of proceeds from HOP IN Car Wash will be donated back into local communities through the HOPEINS Foundation, continuing Preston Automotive Group鈥檚 longstanding commitment to giving back across the Delmarva region.
鈥淭he deeper meaning behind HOP IN immediately connected with all of us,鈥 said David Wilson Jr., president and CEO of Preston Automotive Group. 鈥淭his project is about more than revitalizing a business. It鈥檚 about creating something meaningful for our employees, our customers, and the communities we serve.鈥
The branding and creative vision for HOP IN Car Wash were developed by iFrog Marketing Solutions, blending nostalgic car-wash aesthetics with modern branding elements, including a signature Frog incorporated into the design
For the Wilson family, the project also represents a full-circle moment. Dave Wilson Sr., founder of Preston Automotive Group, began his automotive career detailing vehicles before building one of the region鈥檚 largest automotive groups.
鈥淚n many ways, entering the car wash business feels like coming home,鈥 Wilson Jr. added. 鈥淲e are ecstatic to bring a staple of the community back to life while building something that carries so much meaning to the entire Preston family.鈥
Construction and renovations are expected to begin shortly after settlement, with additional announcements on opening timelines and services to come.
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